13 June 2011

new in: bouchra jarrar

Born in Cannes to Moroccan parents, Bouchra Jarrar learned to sew from a very young age by copying her mother and at the age of 12 she already knew how to work a sewing machine. However it wasn't until much later that she developed a love of fashion from flicking through books and magazines and finally decided to follow a career in design. In 1991, she enrolled at the ecole Superieure des Arts Appliques de Duperre in Paris.

In 1996, Jarrar was appointed as Balmain's Director of Studio, a post that she held until 2006 when she took up a job alongside Christian Lacroix whose work she had admired for a long time. When the brand went bankrupt not long after, Jarrar decided that it was time to bite the bullet and launch her own fashion house. A year later, her debut collection was such a success that Bouchra Jarrar had well and truly established herself as a designer to watch.

"I'm fascinated by asymmetry," said Bouchra Jarrar after her show in Paris in January 2011. "I'm looking for the harmony in asymmetry, because this is life, I think." And what harmonious results her search produced, from the white-piped almost military precision of her first looks, to a final Smoking outfit, sleeveless, and sensually severe. If cut is one measure of a couturier's skill, then the talented, intense Jarrar is one of the most promising new stars in French fashion. Her perfectly tailored trousers- navy piped in white- could become cult objects. And her clean, well thought-out approach to a woman's wardrobe puts her on a Phoebe Philo wavelength. But Jarrar's personal mission to harmonize the irregular added not so much a twist as a slash, like the subtly violent streak of red that intersected an asymmetric square of ivory silk satin, or the cuts that opened the front and back of a black crepe sheath. Something deep is going on here.

Learn more about the brand here.

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