joseph: in the press

Joseph chunky tiger roll neck sweater featured below in Vogue Japan.

new in: bouchra jarrar

Born in Cannes to Moroccan parents, Bouchra Jarrar learned to sew from a very young age by copying her mother and at the age of 12 she already knew how to work a sewing machine. However it wasn't until much later that she developed a love of fashion from flicking through books and magazines and finally decided to follow a career in design. In 1991, she enrolled at the ecole Superieure des Arts Appliques de Duperre in Paris.

In 1996, Jarrar was appointed as Balmain's Director of Studio, a post that she held until 2006 when she took up a job alongside Christian Lacroix whose work she had admired for a long time. When the brand went bankrupt not long after, Jarrar decided that it was time to bite the bullet and launch her own fashion house. A year later, her debut collection was such a success that Bouchra Jarrar had well and truly established herself as a designer to watch.

"I'm fascinated by asymmetry," said Bouchra Jarrar after her show in Paris in January 2011. "I'm looking for the harmony in asymmetry, because this is life, I think." And what harmonious results her search produced, from the white-piped almost military precision of her first looks, to a final Smoking outfit, sleeveless, and sensually severe. If cut is one measure of a couturier's skill, then the talented, intense Jarrar is one of the most promising new stars in French fashion. Her perfectly tailored trousers- navy piped in white- could become cult objects. And her clean, well thought-out approach to a woman's wardrobe puts her on a Phoebe Philo wavelength. But Jarrar's personal mission to harmonize the irregular added not so much a twist as a slash, like the subtly violent streak of red that intersected an asymmetric square of ivory silk satin, or the cuts that opened the front and back of a black crepe sheath. Something deep is going on here.

Learn more about the brand here.

miu miu: a/w 11

Miuccia Prada has gone for a modern take on forties demure, with massive open shoulders and cropped cacoon sleeves on top of sensible dresses and pencil skirts. Coat dresses played a particularly important role and were usually cut in thick heavy wool with bright contrast collars while trousers were completely absent and skirts reined supreme. Elegant accessories like fur stoles, hair combs and cat-eye glasses completed the look. Blend this sophisticated collection with chic blouses from Joseph or contrast with sporty pieces from Phillip Lim.

View the full collection here.

editorial: dazed and confused

This playful mix of colors and prints on Saskia de Brauw in Patchwork Girl for next months issue of Dazed and Confused serves as a good reminder of the many possibilities in styling for breathing new life into the spring collections. Spot the various pieces from our shop!

yves saint laurent: pre-fall 11

For pre-fall 2011 Stefano Pilati is channeling three of the 1970's most memorable aesthetics: opium, opulence and the orient. Colors are deep, dark and mysterious while everything seems to have a hint of drama and, somehow, the night. A powerful and evocative taste of the full collection to come... Style with bold accessories such as leather gloves and a structured handbag.

View the full collection here.

3.1 phillip lim: pre-fall 11

Here Lim's traditional sportswear aesthetic is broadened to incorporate such concepts as travel, function and ease. Shades of orange and pink are contrasted against basic navys and grays while cuts are clear and purposeful. Pieces can be worn alone but look best layered in different shades and fabrics. Style lighter looks under heavy Joseph jumpers and coats.

View the full collection here.

street style: celine

Be it head to toe or just a single piece, Phoebe Philo's sleek cuts and decadent fabrics are still the fashionista's look du jour.

joseph: a/w 11

See above the impressive review of Louise Trotter's much anticipated Autumn/Winter 2011 collection for Joseph. Coveted by editors and stylists alike, each and every piece has been carefully designed with attention to detail and focus on the highest quality possible. Note the casual styling, clean lines and familiarize yourself with key pieces such as the reversible shearling jackets and cozy tiger knits. Style with... everything! It's just that good!

street style: ps1

Season after season, in every style and color: no fashionista is complete without her trusty Proenza Schouler PS1.

editorial: vogue china

Have a look at Lara Stone in Wild Flower for Vogue China, and notice the long skirt and block color trend from the likes of Pucci, Lanvin and Yves Saint Laurent. Shot by Inez van Lamsweerde and Vindoodh Mattadin and styled by Nicoletta Santorno. Remember to introduce this trend to clients as a modern look for daytime as well.