New and yet also familiar. Strong but somehow not hard. All the key elements of McQueen collection are here: drama, bondage, fantasy and the subversive; but presented with an aesthetic which is undeniably soft and most of all fresh. Sarah Burton has managed to pick up the ball without missing a beat. No small feat considering this has easily been the most anticipated collection of the entire season. Clearly all it took was a woman's touch.
Pair with equally dramatic pieces from Givenchy or simple feminine basics from Chloe. And remember to utilize this new aesthetic to introduce less daring customers to this iconic brand.
View the full collection here.