editorial: vogue china

Have a look at Lara Stone in Wild Flower for Vogue China, and notice the long skirt and block color trend from the likes of Pucci, Lanvin and Yves Saint Laurent. Shot by Inez van Lamsweerde and Vindoodh Mattadin and styled by Nicoletta Santorno. Remember to introduce this trend to clients as a modern look for daytime as well.

street style: leather shorts

A chic alternative to trousers and a great way to incorporate the texture trend. Leather shorts look best with tucked in shirts, heavy blazers or chunky knits. Perfect with most of the Joseph collection and a nice alternative for the customer who already has the leather leggings.

And don't forget the must-have Celine bag!

street style: sheer top

A definite key piece of the season; pair the sheer top with our Joseph leather bra, mix with thick canvas or cotton for an interesting combination of textures, or layer underneath a similar shade for tone on tone.

editorial: numero magazine

Below are images from Labrynthe, featured in the February issue of Numero Magazine and styled by Patti Wilson. This striking editorial showcases fashion's current infatuation with leather, color blocking and sport luxe, all of which are featured in the Joseph lookbook along with our current shop window.

street style: white on white

Expertly interpreted this season by the likes of Phoebe Philo and Raf Simons, the white on white concept has never seemed so modern. Use this trend to cross style different brands and drive sales through layering.